SEO Tips From Semalt For Quickly Indexing Your Site
We look at ways for our website to appear in users' searches. We are considering a basic design for the SEO strategy that we will follow. And the first thing we need to clarify is that each of the two previous sentences has a different content. The indexing of a website by Google is just one part of the broader SEO strategy, on the other hand, SEO is not just that.
Google, as we have said before, reads all websites. At some point, it indexes their content and at some point in the (distant) future, it displays it in search results. We, for our part, want to shorten this time. And potentially, we want to be in the 5.7% of websites that appear in searches before their first year of operation closes.
What we will see in this article?
- SEO strategy: basic design. An SEO strategy is never "right" for all businesses. There is also no single path that could be followed. What we will see here are some basic guidelines according to which the website owner could start the design that suits his / her own business.
- Tips for quick indexing of the site by Google. This is about how, based on the design we have done, we will set up the content of our website; and how do we make sure this content appears in users' searches.
SEO strategy: basic design
Observation: The SEO design of a website will start from the selection of the domain name and will follow many stages. We will only refer to the content of our site here.
Development of a central strategy
Before we start creating new content, we need to decide which keyword that content will address in searches. But this is not the first step we need to take.
Let's start from the beginning.
How quickly our content appears on the first page of Google is not just about setting the right content. It has to do mainly with how competitive the keyword with which we want it to appear is. Dozens or hundreds of websites have already been targeted in a popular search. We have to decide if we want to compete with them and overtake them, or if we will aim for our appearance in less-popular searches. Specifically, the initial design could go through two steps:
1. Targeting option
Targeting popular keywords. If we follow this SEO strategy, we know that its results will be visible in the long term - perhaps in not less than two years. And in the meantime, there will be hard work that will require time, money and probably both.
When the long-term goal is finally achieved, the results will be extremely lucrative.
Our website will appear from the first, and in fact in the most popular searches related to the services or products we offer. The results will be translated into an influx of visitors to our website and ultimately to an influx of customers.
On the other side, weighing the cost of this option we are likely to judge that it is more than we can afford: until it brings results, our website will not appear in search results. Our business will not appear on Google. So, our business will not exist. Maybe the following SEO strategy will finally serve us:
Targeting less popular searches. With this option, we address a much smaller audience. We build content based on keywords that are less popular but exist in searches. This way we can make our content appear on the first page of Google from the first months of its operation. By constantly creating new content we gradually increase our appearances on the 1st page of Google. As a result, we increase our readership, build the business brand, and slowly but steadily measure the benefits.
2. Competition monitoring
Our competition is on the first page of Google in some searches because something has been done right to make it happen. From our side we must choose:
- A way to try to beat the competition for specific searches by doing our best to make it happen. Or alternatively:
- To find out what we can do best, what we are better at than the competition. And we will try to appear in these respective searches.
And once we have decided on our core strategy, we will move on to the next step:
Targeting. Finding the right keywords according to the designed SEO strategy
We have already decided which strategy is right for us. The next step is to build the content. We need to find out which user searches we will target. We need to find the right keywords using a powerful SEO tool like the Dedicated SEO Dashboard.
Remember one key thing: Do not create content based on a keyword phrase more than once. It is obvious that there will be more than one page or article around a topic, but focus the SEO rules on only one article or page that matches that keyword phrase. And then create the content itself.
Content creation
What should we look out for beyond SEO rules? Something very simple: to make our content amazing.
Remember: we have decided in a specific search that users will find what we are just starting to write. We do not just want them to see it, we do not want them to just read it: We want them to get excited. They should feel that here they have found what they are looking for, that they must return to the same page if they want more information.
We want to have taken the biggest step so that (a) they disseminate our content, and / or (b) become our potential customers.
And once we are done with the basic design for the SEO strategy that we will follow, we will move on to the next step: to see how our content will be displayed by Google.
Tips for quick indexing of the site by Google
Knowing how Google and other search engines discover new content is important in helping us achieve faster indexing. As they crawl the web, they search for links within pages. They add these links to a list along with other pages that are crawling and indexing.
Each of the pages in this list will be read. And depending on its content, it will be indexed in turn and take its place in the ranking in the searches for which it is deemed appropriate. So we move on to the first and most important tip for fast website indexing.
Basic SEO strategy №1: Create internal links structure (internal links)
We are not just talking about the existence of an internal link. We refer to an overall link structure that links to linked web pages.
What do I mean by that? Let's see it in detail.
The article you are currently reading is generally about website SEO. Someone unfamiliar with the terminology would like to know what this is, so it would be helpful to create a link that addresses key answers about what SEO is.
The result of this action is twofold. On the one hand, what is called "ease of navigation" or "good user experience" is created: The visitor of the website browses it depending on how deep he / she wants to go in his / her search.
On the other hand, Google puts almost all of our content in its crawl list. And much sooner than if we let it find out for itself.
Basic SEO strategy №2: Create backlinks
By backlinks, we mean links that are on another website and refer to yours. Having such links is the most important means of indexing a website by Google and gives a significant boost to the overall SEO of the website. Here, too, attention is needed.
It is important to check, as far as possible, on which pages we allow a link to be placed that leads to us. Our existence on a page that has been blacklisted by search engines gives negative results. On the contrary, we seek to appear on web pages:
- With high traffic. This is a good thing in many ways, no matter what the old sages say. Many visitors are more likely to click on us, but that is not the most important thing. It turns out that high traffic pages are read more often by search engines. Thus, our link will be crawled more quickly, our page will be read first.
- Related to our content. The phrase "content emphasis" means many things, and linking the content of two linked pages is one of them. The very existence of a link seems to have some value anyway. But a link that is related to the content of the page that is found, seems to give more bonus.
How can we create external links to our site?
Here are some ideas:
- Make contact with professional associations of which you are a member. Ask them to include your link on their website.
- Subscribe to business directories, local shopping guides, etc.
- Join forums about your content. Answer questions by quoting a link for more information.
- Ask someone outside your own blog to write. Include your link either in the content itself, if it is related to the content of your site, or as a simple link at the end of the article, to the author's information, etc.
- Just ask others to include a link for you!
- If you have more than one website, link to them.
Promote your content on social media
The sharing of every article that is created in all the social networks that you have is essential. It's equally important to create a Google business site and promote your content on it. But that's not all you can do.
Ask your company associates to include your business in their profile ("works in the company"). And vice versa, create a similar link including your employees on your website, as well as their social profiles!
Subscribe to other sites
Generally, create content outside of your own website. This way you will be able to create an external link that will refer to your site. We explained above how important this is, but creating content from you somewhere else gives you another advantage. In addition to the link you create, you are also mapped by Google as a columnist. Since you are the main columnist on your site, your presence elsewhere gives great benefits to the SEO of your own articles.
Enter the address of your website in all your advertising material
A website is mapped as easily and quickly as it is active. We want visitors to the site.
All your promotional material needs to include your site address. Both in brochures, business cards, road signs or audio-visual advertisements (video) etc., but also in e-mail signatures, listings in business directories, Google Ads and any form of online advertising. Make your brand synonymous with your domain name, lead your potential customers to visit you!
Epilogue: SEO strategy and fast Website Indexing
It has become clear that Google's recognition of a website's content, i.e. the indexing of our site, is only one part of the overall SEO strategy we will use. But it is a key element. Achieving it requires constant and hard work, but the results can start to appear in some cases much faster than expected.
See you in the next article.
If you need to learn more about the subject of SEO and website promotion, we invite you to visit our Semalt blog.